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West End Celebration 2026

The countdown is on for another vibrant weekend of art, music, and community in Sand City’s West End. Vendor applications are now open – lineup announcements coming soon.

Turn up your volume! The West End 2026 line-up is Turn up your volume! The West End 2026 line-up is coming together - and it absolutely rocks! Expect a special mix of regional and local talent across genres, with more than 25 artists performing across multiple stages throughout the weekend.

We’re so excited to welcome back Anthony Arya, returning this year as our Saturday headliner on the Main Stage.

Anthony is a Bay Area indie folk artist who grew up in Santa Cruz. His emotionally charged vocals and captivating live performances, blend folk, rock and pop. Delivering poetic grit as well as energetic anthems, Anthony channels the sound of LA's Laurel Canyon to a modern era. 

He gained popularity at 16 after his appearances on NBC’s The Voice. Now 23, he is an award-winning songwriter and has released 4 full length albums. 

Committed to his fanbase performing weekly live shows, these songs propelled him through 150+ shows yearly in 2024/2025 headlining well known venues and festivals throughout the West Coast. 

His newest work, to be released in 2026, has already gained over 1 million views on Instagram and significant industry attention. Come on out and be part of the magic.

www.anthonyarya.com
https://youtu.be/onyYGeT5FXs
We’re stoked to announce that vendor applications We’re stoked to announce that vendor applications are now open for the Sand City West End Celebration 2026!

Local artists & makers creating original work: Join us on August 22 & 23 for a weekend that fills Sand City’s West End with art, music, and community.

Applications can be submitted online at https://westendcelebration.com/vendors
And just like that, we’re back! Save the date for And just like that, we’re back! Save the date for the Sand City West End Celebration 2026 happening on August 22nd and 23rd, 2026 right here in Sand City!

We are excited for another great event, more music, talent, local vendors, food & drink.

Vendor Applications opening in March 2026 - more details coming soon.
A huge thank you to our vendors, bands, partners, A huge thank you to our vendors, bands, partners, and every single guest for showing up, sharing the joy, and being a part of this event! 

This was our first time trying an all jewelry market and I have to admit, I was a little nervous about getting enough of a variety out there to keep things fresh and give all of you the best possible exposure - but, as usual, this community over delivered, and I couldn’t be more proud of all these brilliant artists!

To many more of these ✨
Vendor Spotlight: @west_end_sea_glass_studio "As Vendor Spotlight: @west_end_sea_glass_studio 

"As a child I was taught, “Look but don’t touch!” This was for good reason as I often accidentally broke fragile things like glass. I learned to fear glass and was prone to break it even in adulthood.

I was inspired to seriously begin hunting for sea glass after learning how “valuable” it was. A friend had lost her dear grandmother and from her sizeable estate she inherited a portion of her personal sea glass collection. The sea glass was what she cherished most. I soon learned the value of sea glass/sea pottery. As a sea glass beach comber, each piece of sea glass/sea pottery is personal. Whether I pick it up from the sand or fish it out from an ocean wave, it fills me with joy, excitement, happiness, serenity, and worth beyond money. 

I share the power of the ocean and the joy of sea glass, crystals and beads through jewelry making. The ocean has eliminated my fear of breaking glass and has given me confidence to accept its treasure and create with intention."
Vendor Spotlight: Tara Murphy is a beauty professi Vendor Spotlight: Tara Murphy is a beauty professional with over 25 years of industry experience, known for her blend of artistry, precision, and respect for personal style. She is the founder of @thehausofbotanica, a greenhouse salon nestled into the mountains where beauty, nature, and design intersect.

Choose from Swarovski crystals, 18k solid gold shapes, and real gemstone designs in a range of sizes, styles, and finishes. Each gem is placed with care using safe, non-invasive techniques designed to enhance - not overpower - your natural smile.

Applications are quick, comfortable, and done on-site. 

Come find Tara at the Art Market on Jan 25th, explore your options, ask questions, and leave with some bling that will make you wanna smile real big!

600 Ortiz Ave Sand City, California

Thank you to our sponsors!

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4Leaf
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ReGen
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Marriott
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  • thewestendcelebration@gmail.com
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  • Sand City, California

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